I create bespoke website content that connects your customers to the people behind your brand, adheres to SEO best practices, and informs, engages and inspires your target market.
Telling Your Story Every business has its story. As a writer it is my job to discover what yours is and use it to create content that authentically, honestly and compellingly conveys who you are, what you're about and what makes your business unique. My bespoke Website Content Creations connect your target audience to the people behind your brand, allows your readers to see themselves in the context of your brand's story, and to perceive how becoming a part of that story could enrich their quality of life or benefit their businesses.
Building Your Brand As your foremost online platform, your website is an opportunity to present your business's unique selling proposition, story, ethos and image in a way that unifies your current marketing strategy and lays the foundations for all future marketing materials. In the course of creating original content for your website, I will develop an informal lexicon and style for your brand, and establish a voice and tone that reflects your brand's image. I am experienced at crafting memorable taglines and slogans that can be used to market and promote your brand, products and services well beyond your website, along with professional website copy that is flexible and has the potential to be reworked for other purposes.
Communication is Key Every thriving relationship is based on good communication - and the same goes for you and your target market. For many of your website visitors, your website will be their first experience with your company, so it is vital that you make a good impression. An easy to navigate, user-friendly design, strong and evocative imagery and content that informs and connects with your target market are the pillars of a positive website visiting experience.
Search-Engine Optimization Search-engines are equipped with complex algorithms that enable them to 'comb' your website content to find specific keywords and phrases and match these to the specific keywords used in online searches, thus generating search results. Increasingly, in response to what their users want, search-engines are being programmed to identify and prioritise websites that display high-quality informative, intelligent and original content.
For this reason it is important that the inclusion of key-words and phrases into your content feels natural and unforced within the overall context of the prose. My bespoke website content creations organically incorporate relevant keywords and phrases into the copy, and I strive to craft content that is easy and enjoyable for real people to read.
Blogs, E-newsletters & Other Marketing Materials By contracting me to craft your website content, you are making an investment in high-quality marketing materials that will serve your business indefinitely. Blogs and e-newsletters are marketing tools that can act as active extensions of your website, promoting your business through interesting and informative articles that showcase your insights, expertise or news. Furthermore they increase the number of search combinations your website will come up in, widening your reach and reaching people interested in finding out more about what you are already an expert in.
Are you seeking Contentment?
Contentment: (noun) state of bliss experienced by savvy business owners and bold individuals when presented with professional, quality and bespoke Content Creations & Solutions that exquisitely capture and convey their unique message.
My Process
The first step in creating compelling content is to learn about you, your business, your industry, your target market, your products and/or services, and to find the story. I do this by conducting private research and by interviewing the relevant persons or representatives at your company. My interviews are usually conducted in two parts: first I will send you an initial custom-tailored questionnaire for you to complete, and then I will ask any necessary follow-up questions. From there I will craft my bespoke content creations, revising and editing my work until I am happy with it. During this process I will be in touch if any further queries arise. Once I have polished the work until it shines, I will submit the completed content to you to review. You will then have the opportunity to request unlimited reasonable changes and I will work with you until you are utterly content!
My aim is to send you, not the first draft, but content that is as close to being the final proof as possible. Because my work undergoes a few revisions before my clients even see it, my clients generally only request light revisions. To date my clients have been consistently pleased with the completed work and remark on how well it seems to encapsulate who they are, what they're about, and convey their core message.
How much does website copywriting cost? The final cost of your SEO content will cost depends on a variety of factors including:
how many web-pages you require content for and how many sub-sections are required for each of those pages,
whether or not you have a completed and detailed sitemap for your copywriter to work off or if they will be required to design and detail a sitemap for you,
how much information you are able to supply your copy-writer with and how much they will need to independently research,
your copy-writer's skills and experience,
and much more.
Please contact me with as much detail about your project as possible and I will provide you with a free no-obligation quote.
What are the benefits of hiring a copywriter over doing it myself? For starters, it will save you time (and angst). Do you really want to give up your weekends to write copy or would you rather pay someone else - someone who does it every day for a living - to do it for you? The second question worth asking yourself is, if I write it myself, will the quality be as good as if I pay a professional? The quality of your content will reflect on your website as a whole. Well-written, grammatically-sound content all spelled correctly will give website visitors confidence in your professionalism and trustworthiness, and above all, it shows that you care. Quality content ranks higher with search engines and on page SEO is a fundamental to the success of every SEO strategy.
My Content Creations are an investment which will provide returns for years to come. Professionally-written SEO content increases your rankings in search engines making your website easier to find (closer to the top of the list), bringing more customers your way. More importantly, quality content will bring your ideal customers your way by employing the right keywords, language, voice and information. Your website content, upon handover, is yours outright and can be repurposed for brochures and the like over and over again.
Will I know what the final cost will be up front? After discussing your needs and budget with you, I will provide you with a quote and estimate. This quote may be made of both fixed and unfixed costs, estimated word counts and/or hours as applicable. You will always know if a cost may be potentially higher or lower than estimated and what circumstances may impact final costs. Usually, the only reason for a cost to be higher or lower than estimated is if there is a change in design, strategy, layout or content items mid-project, at which point we will assess the best way forward together.
How long does website copywriting take? This depends on the scale of the project and my current workload and schedule. Sometimes it can take a week, sometimes several, but I will always keep you up to date and provide you with estimates for delivery. If you require work on a tight deadline, please let me know up front so that I can work to your time-frame.
What can I do to speed up the process? Please answer questions promptly and provide requested information reasonably quickly. Delays in communication will result in delays until project completion. Projects that enjoy open communication both ways are always the most fun and are always completed faster.
I need a copywriter but I also need a website designer/developer. Do you do both? Yes, I can create your website from start to finished product, if so desired. Depending on your requirements, I can do this entirely myself or I will sub-contract specialists to collaborate with me to achieve results you'll love. If we decide on the latter approach, I can take the role of project manager, seeing to it that all the fine details come together cohesively and on schedule so that you don't have to. Please send an inquiry to find out what I can offer you and what I recommend to achieve the best results for your individual project. If you are interested in seeing examples of previous websites, please browse my own website www.zara-adcock.com and/or visit www.swimhuahin.com and www.headsuponbank.co.nz.