Telling Your Story Every business has its story. As a writer it is my job to discover what yours is and use it to create content that authentically, honestly and compellingly conveys who you are, what you're about and what makes your business unique. My bespoke Website Content Creations connect your target audience to the people behind your brand, allows your readers to see themselves in the context of your brand's story, and to perceive how becoming a part of that story could enrich their quality of life or benefit their businesses.
Building Your Brand As your foremost online platform, your website is an opportunity to present your business's unique selling proposition, story, ethos and image in a way that unifies your current marketing strategy and lays the foundations for all future marketing materials. In the course of creating original content for your website, I will develop an informal lexicon and style for your brand, and establish a voice and tone that reflects your brand's image. I am experienced at crafting memorable slogans that can be used to market and promote your brand beyond your website, as well as supplying content that is flexible and has the potential to be reworked for other purposes.
Search-Engine Optimisation Search-engines are equipped with complex algorithms that enable them to 'comb' your website content to find specific keywords and phrases and match these to the specific keywords used in online searches, thus generating search results. Increasingly, in response to what their users want, search-engines are being programmed to identify and prioritise websites that display high-quality informative, intelligent and original content.
For this reason it is important that the inclusion of key-words and phrases into your content feels natural and unforced within the overall context of the prose. My bespoke website content creations organically incorporate relevant keywords and phrases into the copy, and I strive to craft content that is easy and enjoyable for real people to read.
Blogs, E-newsletters & Other Marketing Materials By contracting me to craft your website content, you are making an investment in high-quality marketing materials that will serve your business indefinitely. Blogs and e-newsletters are marketing tools that can act as active extensions of your website, promoting your business through interesting and informative articles that showcase your insights, expertise or news. As your website content writer, my familiarity with your brand means that I can produce other marketing materials for your business with efficiency and understanding, and create content that is consistent with the vocabulary, tone, style and content of your website.
The first step in creating compelling content is to learn about you, your business, your industry, your target market, your products and/or services, and to find the story. I do this by conducting private research and by interviewing the relevant persons or representatives at your company. My interviews are usually conducted in two parts: first I will send you an initial custom-tailored questionnaire for you to complete, and then I will ask any necessary follow-up questions. From there I will craft my bespoke content creations, revising and editing my work until I am happy with it. During this process I will be in touch if any further queries arise. Once I have polished the work until it shines, I will submit the completed content to you to review. You will then have the opportunity to request unlimited reasonable changes and I will work with you until you are utterly content!
My aim is to send you, not the first draft, but content that is as close to being the final proof as possible. Because my work undergoes a few revisions before my clients even see it, my clients rarely request revisions, those that do being quite minor and straightforward. To date my clients have been consistently pleased with the completed work and remark on how well it seems to encapsulate who they are, what they're about, and convey their core message.